Wednesday, January 25, 2012

New! Evening Taxi Service in Playa Hermosa!

Playa Hermosa is a very small town, and Ginger is fairly short drive from all the major hotels (Hilton, Occidental, etc.) in the area, and it is within walking distance of the small Playa Hermosa hotels. We have driving directions on the website, but for those of you who don’t want to rent a car in Costa Rica, we’ve recently persuaded the one and only official “Red Taxi” driver in Playa Hermosa that he should work evenings.  So now, when you make your dinner reservation either on the phone or via our website, you can let us know if you need a taxi pickup, and we’ll organize that with Jerry, the taxi driver.  There are no commissions involved, either to him or to us, and you pay him, directly. 
And if you need a taxi at any other time, feel free to call him: his cell phone number is 8860 3055.

Friday, January 20, 2012

Lies, damn lies, and statistics

The numbers don’t lie. 
With respect to my last post, when we reprinted the menu in early December, “Lettuce Cups with Twice-cooked Pork Belly” became “Lettuce Wraps with Mango Tamarindo Pork”.  Comparing the same 30 day period from December 15 – January 15, we sold two and a half times as many “wraps” as we had sold “cups” last year.  The dish rocketed up the sales charts, from dead last (after chicken fingers, for god's sake!!!) to number 6 out of 22 dishes.
Now, we’ll have to work a little merchandising magic with the Peruvian- tyle Seafood Salad, which is really yummy, but languishing at the bottom of the charts, just ahead of those damn chicken fingers (pace families who travel with children!)