Lies, damn lies, and statistics

The numbers don’t lie. 

With respect to my last post, when we reprinted the menu in early December, “Lettuce Cups with Twice-cooked Pork Belly” became “Lettuce Wraps with Mango Tamarindo Pork”.  Comparing the same 30 day period from December 15 – January 15, we sold two and a half times as many “wraps” as we had sold “cups” last year.  The dish rocketed up the sales charts, from dead last (after chicken fingers, for god's sake!!!) to number 6 out of 22 dishes.

Now, we’ll have to work a little merchandising magic with the Peruvian- tyle Seafood Salad, which is really yummy, but languishing at the bottom of the charts, just ahead of those damn chicken fingers (pace families who travel with children!)